Khushi and Rashmit, the founders of KOUR, share a profound belief that fashion is a powerful form of self-expression. Their journey commenced serendipitously at a workshop celebrating the allure and simplicity of homegrown brands. Here, they bonded over their mutual love for fashion.

Both were at a point in life where they craved something fulfilling—whether it was starting a business or pursuing work that ignited their passion and enthusiasm each day. Their conversations eventually gave rise to KOUR.

This sparked an adventure to Jaipur, where they wandered through its streets, uncovering its distinct beauty. The hand-block prints, textiles, and vibrant colors immediately caught their attention. While exploring the city, a few locals suggested that Surat might better suit their tastes.

Upon returning to Hyderabad, they began researching the Surat market online to better understand its potential. The inaugural collection draws inspiration from the traditional crafts of Jaipur and Surat, while future collections are set to embody the diverse tapestry of Indian craftsmanship from across the nation. Crafted from varieties of cotton, muslin, and satin, the fabrics ensure comfort while creating poised ensembles.

The name Kaur/KOUR embodies the principles of equality and dignity. It was introduced by Guru Gobind Singh Ji to assert a woman’s sovereign status and parity within the community.

When you don a piece of KOUR, it’s not just an outfit—it’s a symbol of strength, grace, and grit.